Volkswagen’s Rebooted Branding To Come To India At Auto Expo 2020

• The new VW logo retains the circular design, but the ‘W’ no longer touches the bottom of the frame.
• This logo will be introduced for better digital platform integration.
• It is expected to affect around 171 markets globally with 70,000 logos in 10,000 facilities to be replaced.
• The carmaker will also introduce a new official female voice as well as a ‘sound logo’ for TV ads.
• This rebranding is part of Volkswagen’s Transform 2025+ e-mobility and digitisation plan.

Volkswagen kickstarted its new era of electrification with the ID.3 electric vehicle (EV) and rebooted branding at the 2019 Frankfurt Motor Show. And now, the carmaker will bring its rebooted branding to India at Auto Expo 2020.  

The new logo is a two-dimensional design with thinner lines to have better integration in digital platforms. It retains the company's traditional 'VW' lettering, however the ‘W’ doesn’t touch the bottom of the circular frame. VW will also adopt more flexible use of colours.  

As part of the rebranding, Volkswagen will also introduce a new official female voice as well as a 'sound logo' for use in television advertisements. The firm also introduced a new font along with other changes.

The international changeover kicked off at the 2019 Frankfurt Motor Show in September with the new logo being unveiled on the high-rise building at company’s Wolfsburg headquarters. The change is currently being implemented in several waves using a cost-optimised, resource-conserving approach. 

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The initial steps of the changeover took effect at the brand’s locations and dealers in Europe, followed by China in October 2019. The rest of the rebranding  will then be implemented in North and South America as well as the rest of the world from early-2020 onwards. VW estimates that around 171 markets will be transformed globally, with 70,000 logo being switched at more than 10,000 dealerships.

This rebranding is part of Volkswagen’s Transform 2025+ plan adopted by the company since late 2015. It aims to sell one million cars per year by 2025 through this strategy. It also plans to produce up to 15 million vehicles that consist of more than 20 different models on the first-generation MEB platform. The ID.3 is the first vehicle to incorporate the new VW branding. 

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