Volkswagen Launches New Mobility Services MOIA

Volkswagen Group launched its new mobility services, MOIA, during an event in London on Monday. With MOIA, the automaker is systematically driving forward its transformation into a globally leading provider of sustainable mobility, informed a press release from the German manufacturer.

The company informed that MOIA stands for individual mobility for everyone that will enable ride hailing via mobile applications, along with VW’s partner Gett. Gett app users can already instantly book on-demand transportation, delivery and logistics in more than 100 cities worldwide.

At the same time, MOIA is also focusing on the second major area, namely the pooling business. The company's goal is to set up its own on-demand pooling services via app – also known as connected commuting, added the release. The first pilot projects in this field are scheduled to begin in 2017.

"MOIA will help us gain a deeper understanding of new forms of mobility and how to make them even more attractive in future, to offer a much broader scope than at present and to tailor these services to suit very wide-ranging needs. Even though not everyone will still own a car in future, MOIA can help make everyone a customer of our company in some way or another", CEO of the Volkswagen Group, Matthias Müller, said.

Headquartered in Berlin, MOIA is VW’s dedicated venture into the world of digitally networked mobility services. With MOIA, Europe's largest automaker is laying the foundations throughout the group and across all brands for sustained success in tomorrow's world of mobility, added the release. 

Volkswagen also aims at generating a substantial revenue from this new enterprise by the year 2025. "MOIA is a stand-alone company under the Volkswagen Group umbrella, and will develop and market its own mobility services either independently or in partnership with cities and existing transport systems. In parallel, the Group brands will continue to move forward with their own services,” added the CEO of MOIA, Ole Harms.