Hero MotoCorp Opens Its 1st Premium Dealership In Calicut

Hero MotoCorp has opened its first premium dealership called “Hero Premia'' in Calicut, Kerala. The premium dealership will cater to customers looking to buy the manufacturer’s premium offerings like the Karizma XMR, XPulse 200 4V, XPulse 200T 4V, the Harley-Davidson X440 and the Vida Electric scooters. 

The first thing that makes the premium dealership stand out from other regular Hero dealerships is the dark facade on its exterior and the warm tones and hues used in the interior to create a premium experience for the customers. The dealership will have separate display zones with each zone customized to reflect the nature of the two-wheelers displayed in them. 

The Hero Premia dealership will also use cloud technology and augmented-reality in the form of digital modules and configurators to make the buying process a more interactive one for the customers. 

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Hero MotoCorp has been working on a premium dealership with the launches of two-wheelers like the Karizma XMR and the Vida V1 scooters. One of the major highlights of the dealership is that the Harley-Davidson X440, the first offering from Hero MotoCorp and Harley-Davidson’s partnership, can be purchased there as well. And with Hero’s premium portfolio all set to expand soon, Hero will open more of such dealerships in the near future.