2016 Hyundai Elantra Gets Over 400 Bookings Since Launch

Hyundai Motor India has announced that the 2016 Elantra has received over 400 bookings since its launch on August 23. It competes in the executive sedan segment in which the sales have been declining, courtesy the buyers’ obsession with SUVs in India. But it seems as if the Elantra has the potential to revive this dying segment with its several segment-first features and brand new petrol motor.    

Mr. YK Koo, managing director and CEO, Hyundai Motor India Ltd, said, “We are overwhelmed with the customer’s response of more than 7817 enquiries and 405 bookings received for the all new Elantra. This reflects the strong customer connect and confidence on Hyundai products. We thank our customers, channel partners, employees and media who have chosen the all new Elantra as an admirable modern premium brand.We are confident that the all new Elantra will revive the segment and set new benchmark in India resulting in market leadership.”

Just like its global version, the 2016 Elantra in India gets the new naturally-aspirated 2.0-litre Atkinson cycle petrol engine. The diesel, on the other hand, has been carried forward from the previous model. Besides this, the new Elantra adopts Hyundai’s latest – Fluidic Sculpture 2.0 – design language and offers features such as an eight-inch infotainment system with support for Apple CarPlay as well Google Android Auto, hands-free smart trunk and ventilated front seats, among others. 

The Hyundai Elantra got a decent start with nearly 500 bookings within a span of few weeks, but it is too early to comment on anything. Firstly, the executive sedan segment faces tough competition from similarly-priced SUVs and secondly, Honda is likely to relaunch the new Civic in India next year,which may outperform the Elantra in terms of sales because of the following Civic has in the country. We’ll have to wait and see how the new Elantra will perform in the long run.