2017-18 Mahindra Mojo Trail Calendar Announced

Published April 30, 2017
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The company has scheduled 5 different trails over different terrains, viz., Mountain Trail, Jungle Trail, Desert Trail, North East Trail and Island Trail

2017-18 Mahindra Mojo Trail Calendar Announced

Mojo is the flagship motorcycle from Mahindra and the company has been seen organizing various activities with the motorcycle under the ‘Mojo Tribe’ community since its launch. They had also showcased the plan for Mojo exclusice dealerships recently. The bikemaker has now announced five rides with the motorcycle which are spread across the length and breadth of the country. Mahindra has positioned the Mojo as an adventure motorcycle. Enthusiasts from all across the country can now register and take part in any of the trails.

Three trails have already been organized by Mahindra, and now the company has added two more new trails to the list. The five trails are Mountain trail, Jungle trail, Desert Trail, North East Trail and Island Trail. The North East Trail is a 2701 km long trail that will be covering main cities of the North Eastern states. Mountain Trail is 2495 km long and will cover the northern region of our country. The 596 km long Island Trail will make riders experience the roads on Andaman island.The 942 km long Jungle Trail will be in the southern part of India and the Desert Trail measuring 2064 km will make the riders experience the roads of Rajasthan.

Naveen Malhotra, Sr. General Manager – Sales, Marketing & Product Planning, Mahindra Two Wheelers Ltd said, “With the overwhelming response that we got in our debut year of the Mojo Trails, it has proven to be a successful platform for the Brand to deliver its promise of Joy of Riding and build the bond of Brotherhood among Tribesmen and motorcycle enthusiasts at large as we venture into some of these unchartered territories. Therefore, we were enthused to do something even bigger and better. And we are very excited about announcing five trails covering all kinds of terrains spread across the length and breadth of the country with two new exciting trails, the North East Trail and the Island Trail. For the convenience of the MOJO Trail participants, we have taken into consideration weather patterns across these locations and the timing of these Trails have thus been mapped accordingly to ensure the best experience.”