Ather Energises Its Production Plans

Ather Energy is gearing up to meet potential future demand by setting up a new manufacturing plant in Hosur, Tamil Nadu. To this effect, the company has signed an MoU with the Tamil Nadu government at the Investment and Skill Development Conclave in Chennai. The planned manufacturing facility will be spread over 4,00,000 sq.ft. and will not only handle production of the e-scooters themselves but also manufacturing of the lithium-ion battery packs. The new factory will provide employment to more than 4,000 individuals over the next five years.

The brand opened its first dealership in Chennai earlier this year, and its 450 e-scooter is sold out till December. It is now accepting bookings for its third batch of e-scooters, slated to be delivered in Feb-Mar 2020. In addition to this new factory, Ather has also been setting up fast charging stations across Chennai, and the current number stands at 10 points across the city, with more to be added in the coming months. Ather’s plans for 2020 also include expansion into Hyderabad, Pune, Delhi and Mumbai.

Find the full press release attached below:

Chennai, December 1st, 2019: Ather Energy has signed an MoU for a 400,000 sq ft electric vehicle

manufacturing facility with the Government of Tamil Nadu at the Investment and Skill Development

Conclave in Chennai. Ather Energy has already announced its plans to expand to 30 cities in the next few years and this MoU will help scale up production plans for the same. The built-up factory will be located in Hosur, Tamil Nadu and is supported by the government of Tamil Nadu under its EV Policy.

This MoU comes on the heels of a big push for electric two-wheelers by State & Central Governments with an updated FAME policy, GST reduction, and benefits for taxpayers on loans for electric two-wheeler purchase.

The facility will not only cater to the EV manufacturing demand but also for Ather’s lithium ion battery

manufacturing which is a key area of focus for the company going ahead. The investment is an opportunity for value creation in the sector and will create job opportunities for the region. More than 4000 employees will be trained in requisite skills in the EV sector as a part of this initiative over the next 5 years. Ather Energy opened pre-orders in July 2019 for Chennai and pre-orders till December are full. The third batch of Ather 450s are now available with deliveries expected in February - March '20. The company has been offering test rides at their experience centre, Ather Space in Wallace Garden Street, Chennai. 

Ather has also been investing in setting up fast-charging infrastructure in Bengaluru & Chennai. Currently, Chennai has ten fast charging points and more will be added in the coming months. Post the success in the two cities, Ather is gearing up to launch in Hyderabad, Pune, Delhi and Mumbai in the coming year.

Tarun Mehta, Chief Executive Officer, Ather Energy:

Ather is rapidly scaling up and we need to expand our production capacity to meet the growing demand. The new unit will help us meet the demand for the next few years across the country. Tamil Nadu has been a hub for automobile manufacturing, and they have been working closely with us in their effort to build an EV ecosystem. A manufacturing facility at Hosur was an ideal choice considering that, it is close to our R&D facilities in Bengaluru and most of the existing and potential future supply base is operating in the region. The availability of a built-up option of our desired scale and proximity helped in the decision making.