BMW Motorrad Begins Operations In Pune

BMW Motorrad has officially started its operations as a part of the Indian subsidiary of the BMW Group.The group is a combined alliance of BMW, MINI and Rolls-Royce brands. The German bikemaker used to import and sell their motorcycles in India from dealer outlets in Mumbai and Delhi earlier. The company now targets to setup their own dealership networks in the country which will be BMW Motorrad dealerships exclusively for bikes. The motorcycle division is governed under the existing BMW Group India.BMW Motorrad will be headed by Mr. Shivapada Ray in India. BMW Motorrad currently has four cities targeted to open their dealership network which includes Ahmedabad, Bengaluru, Mumbai and Pune. Pune, Bengaluru and Mumbai dealerships have now commenced with their operations. 

The Pune dealership is headed by Mr. Vishal Agarwal, Managing Director, Bavaria Motors.The showroom is located at Suyog Platinum Towers, Naylor Road, Next to Hotel Conrad and the after sales facility is located at Hadapsar Industrial Estate, Pune. The dealership will provide Sales, Service, Spare-parts and business systems in all processes to ensure hassle-free post sales ownership experience. BMW also offers finance service under the ‘BMW Financial Services Ltd’ which is also a part of BMW group India. 

The company has currently announced the pricing of 11 motorcycles which will make their way to the India dealerships via the CBU route. It includes  BMW S 1000 RR, BMW R 1200 RS,  BMW R 1200 RT, BMW K 1600 GTL, BMW R 1200 R, BMW S 1000 R, BMW R NineT, BMW R NineT Scrambler, BMW R 1200 G S Adventure, BMW R 1200 GS and BMW S 1000 XR which will be on display at the dealerships. Though the highly awaited G 310 R is missing from the list, we expect BMW to launch the motorcycle by the end of this year.

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Mr. Vishal Agarwal, Managing Director, Bavaria Motors said, “As a BMW partner in Pune, the last decade has been a rewarding experience with lots of excitement and tremendous amount of pride. Today, my heart is filled with joy to see ‘the ultimate riding machine’ in its purest form bringing fascinating experiences to our exclusive clientele in Pune. With BMW Motorrad we will convey emotions, a certain lifestyle and create a unique involvement that will further enthuse our customers.”