Dyson Plans On Moving Out Of Homes Soon

Sir James Dyson in truly British style, wrote a letter to his employees to announce that the Dyson company, is entering the electrical area with its own battery-powered electric vehicles that will be an amalgamation of all its previous inventions along with new ones.
The company has promised to invest £2 billion in the project and plans on launching the car by 2020. Dyson, though tight-lipped about the details of the car as of now, has promised that the car will be "radical" and "different".
The team working on the project will include all the top engineers from the company along with established talents from the automotive industry. The team is already 400 strong and the company is still hiring aggressively.

Dyson, in his letter, also added pictures of a cyclonic filter that a team at Dyson designed after being heavily concerned about the harmful emissions released by diesel engines.
The filter could be fitted onto a vehicle’s exhaust system to trap particulates, working on similar principles as the company's vacuum cleaners. Several functional prototypes were developed for the same but the project had to be eventually halted on account of no support from the auto industry. Since then, air pollution, as per Dyson, has become the single biggest environmental hazard in the developing world and that electrically powered vehicles would completely solve the problem of emission by vehicles.

He spoke about how, over the years, the company has come out with digital motors and energy storage systems to power their supersonic hair dryers and cord-free vacuum line, to ensure their continued contribution in tackling the issue. They have also been working on fluid dynamics and HVAC systems to build their fans, heaters and purifiers.
A few years ago, dejected with no favourable response from the automotive firms, Dyson itself decided to develop new battery technologies.
Elaborating on the issue in his letter Dyson writes, "At this moment, we finally have the opportunity to bring all our technologies together into a single product. Rather than filtering emissions at the exhaust pipe, today we have the ability to solve it at the source."

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Dyson is entering a very competitive field and will face fierce competition from the likes of Tesla, Renault-Nissan, Chevrolet and Ford. It remains to be seen if Dyson will come out with an EV that will truly take the industry by storm or will it get lost in the screaming crowd
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