ENEOS Honda Engine Oil Launched

Honda has teamed up with JX Nippon TWO Lubricants India to launch the ENEOS Honda range of engine oils. The newly launched range of lubricants are mineral based, and are available for both Honda motorcycles and scooters, ranging from the Activa to the Hornet CB 160R. For bikes, the oil is available in 10W30 MA grade, whereas the scooter oil is graded as 10W30 MB. In October last year, Honda had launched another range of lubricants for its two-wheelers in association with Bharat Petroleum’s MAK Lubricants.

Also Read: Honda Launches Engine Oil Co-branded With MAK Lubricants

Compared to the MAK co-branded lubricants, the new ENEOS Honda engine oil is priced at a bit of a premium, despite being the same grade. Called “Bikerz Oil”, it is costs Rs 272 for an 800ml pack and Rs 341 for a 1-litre pack - both for bikes. Usually, motorcycle oils are available in 1-litre packs and small-capacity engines do not require that much. An 800ml pack should come in handy in such cases.

The lubricant for scooters, called “Scooterz Oil” is priced at Rs 286 for an 800ml pack. The newly launched range will help Honda gain a better foothold in the lubricant market. Here’s HMSI’s official release regarding the launch:

Press Release:

Honda partners with JX Nippon TWO Lubricants India Pvt. Ltd. to launch ENEOS Honda Engine Oil

2 variants launched exclusively for Honda two wheelers

New Delhi, 23 January 2019: Taking a step further to delight the ever-growing family of over 40 million happy customers, Honda Motorcycle & Scooter India Pvt. Ltd. in association with JX Nippon TWO Lubricants India Pvt. Ltd. today announced the launch of exclusive co-branded ‘ENEOS Honda Engine Oil’.

JX Nippon TWO Lubricants India Pvt. Ltd. is a joint venture between JXTG Nippon Oil & Energy Corporation and Tide Water Oil. Working with Honda, the product is a result of a long trusted association.

ENEOS Honda is specially formulated for Honda’s diverse product portfolio. It comes in two variants ‘BIKERZ OIL’ for Honda motorcycles and ‘SCOOTERZ OIL’ for Honda scooters. The co-branded oil will be available for sale in the market by the end of January 2019.

Speaking on the association, Mr Pradeep Pandey, Senior Vice President – Customer Service, Honda Motorcycle & Scooter India Pvt. Ltd. said, “At Honda, we believe in putting customers first. Our efforts to ensure quality products and services are consistent and we have taken yet another step towards elevating customer satisfaction. In association with JX Nippon TWO Lubricants India Pvt. Ltd., we have launched ’ENEOS Honda’ engine oil exclusively for Honda two wheelers. The product will be distributed across the country through vast network of Tide Water Oil, promising a smoother ride for our valued customers.”

Present on the occasion, Mr. Hiroyuki Morikawa, Managing Director of JX Nippon TWO Lubricants India Pvt. Ltd. (JXTL), said “ENEOS is the brand of Japan’s largest petroleum company JXTG Nippon Oil and Energy Corporation. JXTG, Japan has collaborated with Honda for more than 6 decades in developing and introducing technically superior and advanced lubricants for various automobiles of Honda. Launch of this co-branded oil has added another milestone in our journey together with Honda.”

Speaking on the availability of the product, Mr. R. N. Ghosal, Managing Director of Tide Water Oil Co. (India) Limited (TWOIL), said, “Our association with Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) for manufacturing genuine engine oil will complete 10 years soon. The new ENEOS Honda co-branded oils launched to address the service needs of Honda two wheeler vehicles in the open market, shall be available across India through TWOIL’s distribution network.”

ENEOS Honda BIKERZ OIL will be available at Rs.272 (800ml pack) and Rs.341 (1L pack). ENEOS Honda SCOOTERZ OIL will be available in 800ml pack at MRP Rs. 286.

Backed by the two-wheeler segment growth, the lubricants market is expanding as well. With the launch of ENEOS Honda Engine Oil, Honda aims to meet customer expectations for value services & genuine components.