New Ford Fiesta to be launched in March
- Mar 3, 2014
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Leaving behind the Mazda CX5 and the Range Rover in the economy car category, the Ford Fiesta 1.0-litre EcoBoost has won the Women's World Car of the Year Award 2013. Not only this, the 1.0-litre EcoBoost engine was also named as the International Engine of the Year.
Ford Fiesta claimed this prize ahead of finalists including the Audi Allroad, Range Rover and Porsche Boxster S and was also praised for its fuel efficiency and high-end look and feel.
Commenting on the achievement, Barb Samardzich, chief operating officer, Ford of Europe said, "The success of the new Fiesta, both in terms of this award and impressive sales, has been achieved with a car which is sharper-looking, better-connected and even more fuel efficient and fun-to-drive, to appeal to drivers around the world."
The panel of 18 female motoring writers judged the overall award on factors including safety, value-for-money, appearance, storage, child-friendliness, ease-of-driving, colour, sex appeal and environmental footprint. Both awards were presented to Samardzich by Sandy Myhre, chief executive officer, Women's World Car of the Year, at a ceremony in Cologne, Germany.
Unlike previous years, the judges were asked to vote for SUVs in a separate category where the Mazda CX5 won over Hyundai’s Santa Fe and when it was about nominating their 'Dream Car', the Aston Martin Vanquish clearly won ahead of the Jaguar F-type.
Other category winners included: Audi Allroad as Family Car; Range Rover as Luxury Car; and Porsche Boxster S as Sports Car.
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