Honda Launches Engine Oil Co-branded With MAK Lubricants

Honda India has partnered with Bharat Petroleum’s MAK Lubricants to launch a co-branded engine oil, exclusively for Honda motorcycles and scooters. While the ‘MAK Honda Power 10W30 MA’ for Honda motorcycles is priced at Rs 278 for a 900ml pack, the ‘MAK Honda Power 10W30 MB’ for Honda scooters costs Rs 299 for an 800ml pack, (both prices MRP). Both of these exclusive variants will be available in the market from November 2018.

The company claims that the new engine oil ensures quick start, better acceleration and efficiency. It also helps in keeping engine components clean and free from deposits, besides lowering the maintenance cost. While these two oils are used for Honda’s commuters ranging from the Activa 5G to the CB Hornet 160R, a more advanced oil called THORTTLE Fully Synthetic SAE 10w30, developed by Honda is used for the brand’s performance motorcycles like the Fireblade. Here’s Honda’s official press release about the launch:

Press Release

Honda 2Wheelers India partners with MAK Lubricants to launch ‘MAK Honda Power’ Engine Oil

First of its kind co-branded Engine Oil - best fit for Honda two-wheelers

• Exclusive ‘MAK Honda Power’ Grades for Honda motorcycles and scooters
• Win-win opportunity for both Honda and MAK Lubricants, BPCL for expansion

New Delhi, October 29 2018: Honda Motorcycle & Scooter India Pvt. Ltd. today announced the launch of exclusive co-branded ‘MAK Honda Power’ Engine Oil in association with MAK Lubricants (Bharat Petroleum Corporation Ltd.).

Branded as ‘MAK Honda Power’, tested & recommended by Honda Motor Co. Ltd. Japan, the engine oil is specially formulated for Honda 2Wheelers vehicles.

The two exclusive grades are ‘MAK Honda Power 10W30 MA’ for Honda motorcycles and ‘MAK Honda Power 10W30 MB’ for Honda scooters. The co-branded oil will be available in the open-market from November 2018.

Speaking on the occasion, Mr Pradeep Kumar Pandey, Senior Vice President – Customer Service, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Customer satisfaction is the core of Honda 2Wheelers India. With the aim of providing quality products & services to our customers, we have joined hands with MAK Lubricants (BPCL) to launch a new product ‘MAK Honda Power’ Engine Oil specially developed & recommended by Honda Motor Co. Ltd Japan for Honda 2Wheelers engines. This strategic step will help us make the engine oil available at all BPCL/MAK lubricants outlets to customers, enhancing their ownership experience”

Speaking on the product launch, Mr V Anand, Executive Director – Lubes, Bharat Petroleum said, “New co-branded product offering will be made available across country through BPCL extensive distribution network of Retail outlets and Bazaar channel partners. I wish huge success to this association of Honda & BPCL.”

MAK Lubricants from Bharat Petroleum Corporation Ltd. is one of leading channels in terms of Engine Oil Brand, Distribution & Marketing. Working with Honda R&D, the product is a result of a long trusted association.

Noteworthy, the growth of lubricants is driven by the growth of two-wheeler demand in the market. Honda Genuine Oil currently holds 28% share in the engine oil component market. This product launch will further lead Honda’s growth.

‘MAK Honda Power’ - Extra Premium 4 stroke 2Wheeler engine oil

Launched in two exclusive Grades: ‘MAK Honda Power 10W30 MA’ for Honda motorcycles and ‘MAK Honda Power 10W30 MB’ for Honda scooters.

• Ensure quick start, rapid acceleration, fuel efficiency benefit
• For best engine protection for longer life
• Engine component clean & free from deposits
• Takes lower maintenance cost