Hyundai Flags Off ‘Great India Drive’

• The Great India Drive will cover 17 historic locations across the country.
• The drive was flagged off from the Statue of Unity in Gujarat.
• The company says it has received an overwhelming response for the Venue.

Hyundai Motor India Limited (HMIL) has stated that it has received positive customer response for the Venue and Grand i10 Nios despite an overall sales slump in the market. First, the Venue overtook other cars in its segment to become the best-selling compact SUV. Then, the recently launched Grand i10 Nios trumped the Venue’s sales figures. Hyundai has now announced that the third edition of the Great India Drive has been flagged off from the Statue of Unity in Gujarat. The drive will cover 17 places of historical interest across the country. Our team at Zigwheels is part of the drive as well and is currently on its way to meet big cats at Gir in Gujarat and Ranthambore in Rajasthan. 

The latest campaign by Hyundai claims to highlight India’s unity in diversity. “The 2019 Great India Drive will chart out a unique journey for 17 Urban Adventurers across 17 historic venues in India proving the strength and capabilities of VENUE on some of the most difficult and picturesque terrains of the country,” said S S Kim, the Managing Director and CEO of HMIL.

The Venue will visit key locations like the famous Khardung La and Kaza, and then move to the south toward Kanyakumari via Chennai and Puducherry. Historic spots include Sakya Tangyud monastery and Vivekananda Rock Memorial. 

Press Release:

Hyundai Commences 3rd Edition of ‘Great India Drive’ with India’s First Connected SUV - VENUE

-Flags-off #GREATINDIADRIVE from The World’s Tallest Statue –‘Statue of Unity’

-#GreatIndiaDrive to cover 17 marquee Venues highlighting India’s Greatness of ‘Unity in Diversity’

New Delhi, October 16 2019: Hyundai Motor India Ltd, India’s First Smart Mobility Solutions Provider and largest exporter since inception, today flagged-off the 2019 edition of the Great India Drive from The World’s Tallest Statue- ‘Statue of Unity’, Gujarat. The 182 mtr tall ‘Statue of Unity’ is an Iconic structure that represents Unity in Diversity of India and holds great significance being the Birthplace of Mahatama Gandhi, The Father of the Nation, Sardar Vallabh Bhai Patel – the 1st Deputy Prime Minister of India and the current Prime Minister of India, Narendra Modi.  

Commenting on the drive, Mr. S. S. Kim, Managing Director & CEO, Hyundai Motor India Ltd (HMIL), said, “The 2019 Great India Drive with India’s First Fully Connected SUV VENUE from the World’s Iconic landmark-‘The Statue of Unity’,  underlines India’s unique quality to stay Connected and United. The 2019 Great India Drive will chart out a unique journey for 17 Urban Adventurers across 17 historic venues in India proving the strength and capabilities of VENUE on some of the most difficult and picturesque terrains of the country.”

The journey will cover locations such as the Highest Motorable Pass, Khardungla, Himachal, Sakya Tangyud monastery, Kaza and Vivekanand Rock, Kanyakumari Via Chennai & Pondicherry to name a few. Conquering these locations will prove the strength and mettle of VENUE across rugged and non-conventional topographies. 

Designed to meet the needs of the millennial generation, VENUE boasts of Advanced Safety System providing the best Active and Passive safety for a stress-free driving. Built with the application of 69 % Advanced High Strength Steel (AHSS) + High Strength Steel (HSS), VENUE achieves prominent Static & Dynamic stiffness with improved structural rigidity. It comes with a host of Comfort and Convenience features including Electric Sunroof, Wireless Phone Charging, Air Purifier, Cruise Control to name a few. With the combination of safety, technology and aesthetics it is undoubtedly the best in its segment leading Hyundai to new zenith.

VENUE has received enthralling response with over 45,000 happy customers in less than 5 months of its launch which showcases customers’ increasing preference towards global technology and innovative features making VENUE India’s No.1 UV.