Jeep Sells 25k Compass SUVs, Launches Bedrock Edition

Jeep’s Compass is single-handedly turning the tide for FCA in India. The numbers are proof, too. The brand has sold 25,000 units of the SUV in under a year. For a brand with limited presence, that’s a huge feat.

To celebrate the milestone, Jeep’s got a return gift in store. It’s called the Compass Bedrock Edition that’s priced at Rs 17.53 lakh (ex-showroom Delhi). Compared to the Sport variant it’s based upon, it’s priced at a premium of Rs 98,000. The added moolah gets you added features such as black 16-inch alloy wheels, a side step, black roof rails and some Bedrock decals on the outside. Inside the cabin, there’s no extra equipment save for the addition of a parking camera. Subtler updates include Bedrock-branded seat covers and “premium” floor mats.

Notably, the Bedrock Edition can be had with the 2.0-litre Multijet diesel only, that develops 173PS of power and 350Nm of torque. Since the limited edition is based on the Sport variant, there’s no 4x4 on offer.

Here’s what Jeep has to say -

Press Release -

New Delhi | Monday, June 18, 2018: FCA India, which manufactures India’s Most Awarded SUV (2017) Jeep® Compass in its Ranjangaon facility near Pune, today rolled out the Jeep® Compass ‘Bedrock’, a Limited Edition to commemorate its 25,000 sales milestone, achieved in less than a year of the SUV’s launch in the market. Bedrock will be available in the ‘Sport’ trim, comes with the 2.0-litre 173 PS Turbo Diesel engine, six-speed manual transmission, in 4x2 drive configuration. 

The Jeep® Compass, one of the safest SUVs on Indian roads today, was launched on July 31, 2017 and since, has arguably made the Indian SUV marketplace more challenging for competition, has brought about a remarkable shift in four-wheeler buying patterns and has elevated consumer aspiration to a new level.

Commenting on Jeep® Compass Bedrock Mr. Kevin Flynn – President and Managing Director, FCA India said, “We are proud of what we have achieved with the Jeep Compass in less than one year of it being in the market. With the Jeep Compass, FCA India has secured its best sales within a 12-month period, in the last 10 years. We are celebrating our 25,000 sales milestone with Indian customers by giving them the Jeep Compass Bedrock Limited Edition.”

The Jeep Compass Bedrock Limited Edition will come with special elements like Reverse Parking Camera, 16-inch gloss Black Alloy wheels, side step for ingress, Bedrock-branded seat covers, black roof rails, premium floor mats, Bedrock decals and the Bedrock monogram.

Bedrock Limited Edition, 4x2, 2.0-litre Turbodiesel with 6-speed manual transmission is priced at Rs. 17.53 lakh (ex-Delhi) will be available in three colours – Vocal White, Minimal Grey and Exotica Red.

FCA India celebrated the first year of Jeep Compass production on June 1 this year in Ranjangaon, which is one of FCA’s four Global manufacturing and export hubs. The Company has already exported over 8000 Jeep Compass SUVs to seven automobile markets now including developed destinations such as Japan, Australia, the UK and Ireland.

Flynn added, “The Jeep brand has gained a considerable amount of recognition in India and we thank our customers who have placed their faith in our brand and products so far. The FCA team has been working tirelessly to strengthen that faith by providing them with a top notch after-sales service experience, which is backed by our Mopar promise. ”

Currently, FCA India has 65 sales and service outlets across India and will increase the count to 70 this calendar year. FCA India’s efforts are towards achieving high levels of customer satisfaction by delivering an innovative sales and service experience, efficiency in service and low cost of ownership.