Jeep Wrangler Dragon Concept unveiled

China has grown to be one the biggest automotive markets in recent times and over the years manufacturers have acknowledged that fact and shown gratitude by bringing out special editions for the most populated country on the planet. Jeep has just joined that list with the superiorly attractive and perfectly Oriental Wrangler Dragon Concept – a creation that celebrates the Year of the Dragon according to the Chinese calendar. Essentially, this concept is based on a China-market Wrangler painted black with a body-coloured three-piece hard top. Embellishing the base tone is a barrage of bronze-gold details including a tone-on-tone dragon decal that starts on the hood and runs down the driver's side of the vehicle – paint jobs don’t get much cooler than that!

There is also a dragon motif on a unique carbon-fiber insulator mounted under the hood and on the gloss-black spare tyre cover. Mopar, the performance arm for Chrysler has lent its touch too with a custom fuel-filler door and a blacked out LED exterior lighting package that features aftermarket projector headlamps, fog lamps, turn lamps and tail lamps. Unique 18-inch five-spoke alloy wheels are matte black with a bronze-gold outer edge and feature 35-inch off-road rubber. Other bronze-gold touches include a pad-printed engine cover, and a Chinese dragon character side badge.

The black and bronze-gold theme continues inside with black leather seats and regal bronze-gold accent piping and stitching. Magic Wand metallic leather is on the side bolsters and the sides of the head restraints, while a laser-etched dragon pattern is on the face of the head restraints. Other interior touches include high-gloss piano black instrument panel bezels, bronze-gold accent trim on the steering wheel spokes, the instrument cluster, passenger-side dashboard grab handle and door handles as well as dragon tags on the front and rear floor mats.

And if you’re wondering why there’s so much bronze-gold going on there, it’s because the colour is closely associated with Dragons which symbolize potent and auspicious powers, particularly to do with control over water, rain, winds and severe weather phenomena. Now that’s quite the perfect fit to associate with for the Wrangler and Jeep’s marketing division sure seems to have hit the nail on its head with this one!