Mahindra Bolero annual sales cross 1 lakh

It appears that the Mahindra Bolero is India’s favourite SUV. According to Mahindra, the Bolero became highest selling SUV in the Indian automobile market for the sixth time in a row. The rugged SUV recorded its highest ever annual sales since inception in August 2000, crossing the 1 lakh annual unit sales in the last fiscal. The company sold 1,00,686 units in FY 2011 – 12 with sales rising 21 percent for the Bolero compared to FY 2010 – 11.

Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra said, “The fact that Bolero has sold more than 1 lakh units in FY 2011-12 signifies the confidence customers have on the brand. Over the years Bolero has evolved with changing lifestyle aspirations of customers resulting in an exceptional CAGR (Compound Annual Growth Rate) of 26 percent. I am sure the Bolero will continue to be as popular on Indian roads in years to come.”

The SUV is also the seventh highest selling vehicles among all passenger vehicles in the country. Recently, the company gave a refreshed look, inside and outside, to the Bolero, that is powered by the new m2DICR engine and added Driver Information System and Advanced Digital display among new features.

The SUV has over 5.7 lakh fans on social networks who share their adventures and experiences with their Bolero. Given its growing popularity, Bolero was launched earlier in limited-edition versions – Bolero Special Edition and Bolero Stinger. The rugged SUV has been gaining popularity mainly because of its off-road handling capabilities and reliability.