Mahindra First Choice opens first outlet in Chennai

Mahindra First Choice Services has increased its reach with the opening of its first outlet at Ekkattuthangal, in Chennai. The company plans to spread out further with the help of 10 more workshops in the Chennai region in the coming few months and 100 more across Indian by the end of the fiscal. The company is keen to expand its dealerships in Karnataka, Delhi, Pune, Mumbai, Ludhiana, Jalandhar, Patiala, Chandigarh and Amritsar. The company currently has 28 Company Owned Company Operated dealerships spread across the country.

At the launch event of the first franchise, the CEO of MFCS Vijay Kumar YVS said, ‘’the car market turnover in Chennai is more than 6 lakh, a proof of a strong vehicle buying capacity. Chennai was a practical choice to build our first franchise workshop. We also have a robust network of three company owned company operated workshops at Guindy, Nerkundram and Ambattur.

The used car market has been has grown considerably in the recent past giving the end user the opportunity to own a premium car at an affordable price point. And Mahindara First Choice Services with the help of its 118 check points and benefits like WarrantyFirst and Certfirst has been able to build a reputation of dealing in good ‘clean’ cars.