Mahindra Launches Safety Under 80 Campaign

The Zero Fatality Corridor (ZFC) campaign, launched in 2014 by Mahindra, in collaboration with SaveLIFE Foundation, was a notable step in the direction of making roads safer. Now, Mahindra has also joined hands with the Maharashtra State Road Development Corporation (MSRDC) to launch the “Safety Under 80” campaign on the Mumbai-Pune Expressway. This campaign will educate drivers about the dangers of speeding in an effort to reduce the annual road crash fatalities from 130 to none by 2020.

Speaking about the event, Radheshyam Mopalwar IAS, vice-chairman and MD, MSRDC, said, “People need to know that speeding is dangerous. As part of MSRDC’s endeavour to ensure the safety of commuters on the Mumbai-Pune Expressway, we have, under the ZFC initiative, made significant progress on all fronts. This campaign, which targets speeding, is part of that continuing effort and aims to make the expressway safe for all.”

As per the Road Accidents study, in 2015, the report by the Ministry of Road transport and Highways stated that more than 60,000 people lose their lives and estimated 2,50,00 are injured in road crashes. While, on the other hand, the World Health Organisation (WHO) also considers speeding as one of the five key risk factors that lead to road crash deaths and injuries. Under the “Safety Under 80” campaign, the consequences of speeding are represented through impactful outdoor hoardings and installations of crashed cars on both the corridors of the Mumbai-Pune Expressway.

Saji Cherian, director of operations at SaveLIFE Foundation stated, “Although the speed limit on the expressway is 80km/h, we know that adherence to it is quite minimal. Through this campaign, we want to remind the commuters that speeding has serious consequences and encourage people to be more responsible while driving.”