Mahindra Hikes Prices Across Entire Lineup By Up To Rs 73,000

• Price hike ranges between Rs 5,000 to Rs 73,000. 
• To affect all Mahindra four-wheelers, including CVs.
• Rising commodity and regulatory costs are being cited as the reasons.

Mahindra has announced that it is going to hike prices across its entire lineup of passenger vehicles by up to 2.7 per cent. Effective from 1 April 2019, the quantum of the hike will range between Rs 5,000 and Rs 73,000. While Mahindra did not provide the exact break-up, it did say that the hike would also affect its commercial vehicle lineup in the country.

The homegrown carmaker has blamed the latest price hike on rising commodity prices and operating costs. However, the price hike in April is mostly cyclical and Mahindra has joined a long list of carmakers like Tata, Maruti, Hyundai, Skoda and Toyota, who have also announced a hike recently.

While Mahindra is already the largest SUV maker in the country, with a total of eight models in its portfolio, it is looking to further bolster its position by forging a partnership with Ford to develop all-new platforms and SUVs for India.

Meanwhile, here’s what the carmaker had to say on its decision to hike prices.

Press Release

Mumbai, March 28, 2019: Mahindra & Mahindra Ltd. (M&M), part of the USD 20.7 billion Mahindra Group, today announced that effective 1st April, 2019, the price of its range of personal and commercial vehicles will increase by 0.5 – 2.7%, resulting in an increase of Rs 5,000 – Rs 73,000, across its models.

According to Rajan Wadhera, President Automotive Sector, M&M Ltd., “This year has seen record high commodity price increases. Further there are regulatory requirements effective April 1st that have also led to cost increases. While we have made efforts to reduce our costs, it has not been possible to hold back the price increase. Consequently we are taking a price increase from April 1, 2019.”