Mercedes-Bens opens 'TRENDZ' store in Bangalore

Mercedes-Benz India today inaugurated an interactive store called ‘TRENDZ’ to promote its brand in the UB City Mall, Bangalore. Mercedes-Benz aims at marketing their products on a rather personal basis, bringing the luxury quality oriented brand to the people. For this inaugural ceremony, Mercedes-Benz brought its SLS AMG Roadster and the DTM C-Race Car which is a lot of eye candy for the people. What’s more is the store will accept bookings for the current year’s AMG Performance Drive on the Buddh International Circuit.  

Speaking at the inauguration Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India said, “TRENDZ is meant for our discerning customers and the young aspirers of the society who are uninhibited about their choices and like to be a part of the brand by connecting with its latest offerings. This amazing store is designed for customers, prospects, enthusiasts and provides the right mix for an exclusive social interaction. It fits perfectly with our new brand initiative mb. Feel it! which we launched at the recently concluded Auto Expo in Delhi. This long term mall display concept is a part of our new “Go to customer” strategy and we are confidant of its success”.