Mercedes-Benz Inaugurates New Dealership In Delhi

German automaker Mercedes-Benz has inaugurated a new dealership in Delhi. Touted as a world-class dealership, the new showroom further strengthens the position of the brand in the capital. The new Silver Arrows dealership is located in the Chanakyapuri area and will cater to customers in the Delhi-NCR region. The new outlet was inaugurated by the MD and CEO of Mercedes-Benz India, Roland Folger, and the CEO of Silver Arrows, Tushar Kumar.

Speaking at the inauguration, Folger commented, "The national capital has always been the most important market for Mercedes-Benz, contributing nearly 20-25 per cent to our overall sales. With this new dealership, we aim to cater to the burgeoning luxury car market in the city. This is the 11th Mercedes-Benz dealership in Delhi, the highest number of dealerships in a city for Mercedes-Benz India. We are sure that our ever-growing customer base will emerge much stronger in Delhi owing to the opening of the new Silver Arrows dealership. Our aim has always been to reach out to our potential customer base. We feel immense pleasure to come back to the city which has always provided us great brand loyalty which, in turn, has reinstated our confidence in the market, despite a few challenges in the past."

Folger added, "With our 'Winning' philosophy for the year 2016, we will be launching 13 new products and 10 new outlets in existing and new markets. The end of the year will also be very exciting for us with the 13th car launch. We are confident that with a partner like Silver Arrows, we will be able to soar newer heights. Mercedes-Benz has always believed in the growth story of India and the company has been adding value to the narrative of strengthening the brand presence in an emerging market like India."

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The new Silver Arrows dealership is spread across an area of 6,000 sq. feet, and it promises to be a one-stop luxury destination for luxury automobile enthusiasts. There will be a total of 10 professionals to ensure a hassle-free brand experience. The showroom is located at The Ashok Hotel, Chanakyapuri, Delhi.