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- Oct 9, 2024
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Mercedes-Benz Premiere Express Prime is a rather interesting new service initiative. What it provides is quick but complete service for your vehicle under a promised time frame of 3 hours. If it takes over 3 hours, you don’t have to pay for it. Helping Mercedes achieve this promise is a dedicated infrastructure. Special bays, tools, equipment, two certified technicians and a team lead is what makes all of this possible. Currently only available in Bengaluru, the program will soon be extended to Delhi, Mumbai, Hyderabad and Ahmedabad.
The innovative Premier Express Prime excludes major service, repairs, and warranty repairs on AMG vehicles. The program aims to reduce the time consumed for service, helping the customer to bring the vehicle in for service and leave with it in a couple of hours.Shekhar Bhide, Vice President, Customer Services and Corporate Affairs, Mercedes-Benz India commented, “ With the launch of ‘Premiere Express Prime’ we aim to reduce the turnaround time of servicing a car to 3 hours, thereby saving precious time of our customers who have a busy lifestyle”.
Here’s what the press release says:
First-of-its-kind aftersales initiative in the automotive industry customers who are time-pressed due to their busy lifestyle
Bengaluru: India’s largest luxury carmaker and Mercedes-Benz today launched one-of-its kind innovative service program ‘Premiere Express Prime’. This initiative aims at enhancing the customer’s ownership experience, thus making after-sales experience as a key differentiator in the luxury car segment.
Premier Express Prime is an “efficiency focus” initiative from Mercedes-Benz, which enables complete servicing of a Mercedes-Benz in three hours. This innovative concept is made possible due to dedicated infrastructure within the service center comprising of dedicated bays, dedicated tools & equipment and dedicated special tools A dedicated team for ‘Premier Express Prime’ comprising of one Team Leader and two Certified Maintenance technicians’ makes the quick servicing turnaround possible. This service is now available in Bengaluru and will roll out soon in Delhi, Mumbai, Hyderabad and Ahmedabad. Premier Express Prime however, excludes major service and repairs, warranty repairs or service on specialty AMG vehicles.
Customers benefit by having their average service time for maintenance of vehicles reduced drastically. Further, there is reduced effort for the customer as they have to travel to the service center only once for the service of the vehicle.
Shekhar Bhide, Vice President, Customer Services and Corporate Affairs, Mercedes-Benz India commented, “The long term success of an automotive brand, especially in the luxury car segment in India, is decided on service excellence and hassle free ownership experience provided to the customer. Mercedes-Benz believes in winning customer loyalty through a delightful, exclusive and outstanding service experience. With the launch of ‘Premiere Express Prime’ we aim to reduce the turnaround time of servicing a car to 3 hours, thereby saving precious time of our customers who have a busy lifestyle. After-sales is a key element in our growth strategy in India and we are confident this initiative will help us build on the trust we have acquired from our customers over the decades. In the year 2020, “Efficiency focus” and “Retention offensive” are the key strategies for Customer Services”
Services covered under Premier Express Prime will be:
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