From Dec 5, MG Motor India Will Bring Its Dealership To You, Literally!

• MG Experience on Wheels is aimed at Tier II and Tier III markets.
• The company aims to increase its network of centres to 250 by the end of the fiscal year.
• Hector is MG’s sole offering in India at the moment and retails from Rs 12.48 to 17.28 lakh.
• The company will add the ZS electric vehicle (EV) to its India lineup next month.

MG Motor India plans to reveal the ZS electric vehicle (EV) in India on December 5. But now there’s another reason to mark that date on your calendar. It will be the start of the MG Experience on Wheels. The company will drive in a trailer to multiple Tier II and Tier III towns and cities to advertise its products and expose more people to the MG showroom experience. Meanwhile, the company also plans to increase the number of its centres from 150 to 250 by the end of this fiscal year. The company’s sole India offering is the Kia Seltos-rivalling midsize SUV, the MG Hector. It is priced between Rs 12.48 to 17.28 lakh (ex-showroom Delhi). MG’s next SUV, the ZS EV, is expected to cost upwards of Rs 25 lakh.

MG Experience on Wheels is an ‘experiential customer touchpoint’. A video released by the company shows the trailer parked in a fenced square, with an MGB and a Hector in the foreground outside the trailer, and another MG Hector within its glass walls. The company states that “the mobile showroom, a 45-feet trailer, showcases the Hector, India’s first internet car, and offers a similar experience like other MG showrooms across the country.” The trailer will house a Hector SUV, and possibly the ZS EV once it is launched, along with several screens to simulate an MG showroom experience. 

The company’s Chief Commercial Officer said, “MG Experience on Wheels will help us expand our reach further and garner customer interest in markets where our showrooms are not yet present.” MG has a car-less centre in Bengaluru which focuses on the user experience with the help of digital audio-visual aids. 

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ZS EV, MG’s first electric car for India, will be sold in major cities where MG has set up public charging stations in its dealerships. But if you choose to buy the car but don’t live in a city with public charging stations, you’ll have to charge at home with the 7.2kWh charger which MG will install in your home or workplace. The carmaker claims that it will take 7 hours and 15 minutes to charge a completely discharged battery. But with a claimed range of 428km, for most users, the ZS EV will not have to be charged every day. MG will launch the car on the same day as the commencement of the mobile showroom experience, December 5.