More Details About Mahindra Alturas G4 Revealed

Published November 16, 2018
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Mahindra says the Alturas G4 “would redefine the high-end SUV segment”

Mahindra has revealed more details about the upcoming flagship SUV, the Alturas G4.
Premium features will include a ‘3D’ 360-degree parking camera setup and more.
Exclusive relationship managers will interact with customers at the dealership.
Customer experience will be different in the separate high-end space inside Mahindra’s ‘World of SUVs’ showrooms.
The Purple Club+ loyalty program should also make the ownership experience feel special.

Mahindra has announced more details about the Alturas G4 in the runup to its launch on 24 November 2018. Mahindra has stated that the Alturas G4 will be priced in the Rs 30 lakh+ SUV segment, which should put it up against the Mitsubishi Outlander and the Skoda Kodiaq and completely gloss over the popular Ford Endeavour and the Toyota Fortuner.

Other details about the flagship SUV have been revealed which includes:

8-way powered driver seat with memory function
Dual-zone fully-automatic climate control
9 airbags
‘3D’ (a system also seen on BMW cars) 360-degree surround view parking camera

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Apart from the high-end experience which potential customers of the Alturas G4 will enjoy at the special dealerships inside Mahindra’s ‘World of SUVs’ setup, they can also expect a different experience due to two things. Each customer will get a dedicated relationship manager who knows them and their car more personally and a Purple Club+ loyalty program which promises discounts on every interaction between the customer and the brand, and some potential, yet unannounced brand building exercises.