New Ford Fiesta Launched

Nigel E Wark--Executive Director, Marketing, Sales and Service and Micheal Boneham-  

President and Managing Director at the All New Ford Fiesta Launch in Mumbai

Being driven by Ford’s customers in over six different countries, and having already sold over a million units worldwide, the globally tried and tested Ford Fiesta is only ‘new’ to Indian soil. After a host of promotional and innovative marketing moves that has gotten a lot of sedan enthusiasts in the country, curious and anxious to get a look, feel and drive in this new car, Ford Motors has now officially launched the new Fiesta sedan in India.

An embodiment of the American car makers ‘One-Ford’ ethic, the new Fiesta is a breakthrough both on the design and technology fronts. While the kinetic design philosophy has resulted in its curvy body, clean flowing lines and a rather sporty stance on the outside the dashboard and centre console on the inside draw inspiration from objects of desire such as high end watches and mobile phones.

As far as power delivery is concerned, Ford has ushered in two all-new engines for the Indian market with the launch of this car. Both its petrol and diesel engines displace 1 .5 litres, and are mated to 5-speed gearboxes. The petrol Duratec Ti VCT featuring a twin independent variable camshaft timing technology churns out 110PS at 6045rpm and makes 140Nm of torque at 4500rpm. The 1.5 TDCi Duratorq diesel on the other hand produces 91PS of power at 3750rpm, and a rather stellar 204Nm of torque between 2000 and 2750rpm.

The petrol engine comes with an ARAI tested mileage of 17 kilometres to the litre, while the diesel delivers an ARAI tested 23.5 kilometres to the litre. Safety too has been accorded priority in the new Fiesta, with two front airbags, anti-lock braking system (ABS), electronic brake force distribution (EBD) and brake assist. Moreover, the sturdy construction is designed to keep occupants safe on a top priority basis even under harsh and hostile conditions.

The new Ford Fiesta has been priced at Rs 8.23 lakh to Rs 9.42 lakh for the 1.5 Petrol TiVCT version and Rs 9.27 lakh to 10.42 lakh for 1.5-litre TDCi diesel engine variants (all prices ex-showroom Delhi). It is currently on display at your nearest Ford dealership. Test drives for the car have begun since the 13th of July 2011. Bookings for the car have now opened at Rs.50000 and delivery will begin by the end of August.

Click here to read our First Drive Report on the new Fiesta sedan: Ford Fiesta First Drive

NEW FORD FIESTA ZIGWHEELS DRIVE