New Lamborghini Urus breaks cover at 2012 Beijing Motor Show

  • Published April 23, 2012
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Known more for their exotic hypercars, Lamborghini isn't totally unknown when it comes to SUV's thanks to the awesome LM002. With the Urus then, Lamborghini is all set to hit "Bulls-eye" again!

Lamborghini Urus

Utter the word “Lamborghini” and one can immediately picture chariots fit for the gods. Cars like the Miura, Countach Diablo (and the list goes on) are pretty much the poster on every car enthusiast walls. But for those who didn’t know, Lamborghini also made one SUV, in fact let me correct that, one “special” SUV called the LM002.

When it was unveiled in 1985, the LM002 was an absolutely revolutionary vehicle. An automobile suitable for off-road driving with a twelve-cylinder engine and 450 horses (rather bulls in this context), a top speed of more than 210 km/h, a luxurious interior and, above all, an absolutely stunning appearance – it was utterly unthinkable at the time. Only 300 units were built making the LM002 not only an exotic but also a very exclusive piece of machinery.

Lamborghini Urus

And now with the Urus, the factory at Sant’Agata Bolognese is all set to churn out another master piece. Following its tradition, its name is derived once more from the world of bulls – the Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle.

Coming to the design, the Urus is unmistakably Lamborghini with its muscular and highly athletic stance. At a length of 4.99 meters, it fits perfectly into the sporty SUV class. At a height of just 1.66 meters, however, it is considerably lower than all its competitors. Together with its width of 1.99 meters, the Lamborghini Urus boasts just the right proportions. Attention to detail is mind-boggling

While this might be a concept, it pretty much tells us what the insides of the production car will turn up like. Virtually the complete interior is – in keeping with the Lamborghini lightweight design strategy finished in carbon fiber reinforced polymer. The center tunnel is particularly notable – an open, skeletal carbon fiber structure made from forged composite.

Lamborghini Urus

It carries through the entire interior and is only partially clad in leather-upholstered cushioning. Single cushions also clad the four bucket seats. The seating position is lower and flatter than in any other vehicle in the segment. Also all four bucket seats are made from forged composite. Expect any and every bit of luxury one would expect from a premium SUV and then some.

To make sure it goes just as well as it looks, expect this beast to be powered by a V8 (lots to pick from the VW bin, forced induction could be a possibility as well) and is expected to put out at least 600 bhp to all four wheels. Beautiful, brutally fast and luxurious, the Urus is sure to take the SUV world by storm. Keep watching this space for more.


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