Honda Navi Crosses 1 Lakh Sales Mark
- Aug 20, 2018
- Views : 3325
Honda Motorcycle and Scooter India (HMSI) took its visitors by storm at this year’s Auto Expo held at Greater Noida where the 2-wheeler giant unveiled its latest offering - the NAVI (New Additional Value For India). The NAVI is the first 100% Indian R&D model and its launch has created a new segment in the 2-wheeler industry which promises to bring something the brand is claiming to be as a purely ‘fun-oriented’ experience. The response has been overwhelming with the manufacturer registering over 1500+ bookings.
Want to know more about what the ‘fun’ NAVI is all about? Below are the top 5 reasons that makes the new Honda NAVI appealing: -
Looks:
The NAVI sure breaks barriers when it comes to its looks. Colorful, playful, unpredictable and promising to be a lot of fun, the NAVI is something that will set new benchmarks in the market in terms of style statement. Fans are certainly going to fall in love with the NAVI’s fantastic design concept. It makes no pretense about its straight forward intentions of being a youth’s fun ride – perfect for the trendsetters who want to explore something new in the two-wheeler territory.
Concept
Developed to appeal to the younger generation, the NAVI is all about bringing a fun aspect to riding. It is the first of its kind in the Indian 2-wheeler market and has carved out a niche for itself. The NAVI strikes an emotional chord with youngsters who strive to look unique as well as experience something that is innovative and unheard of in the 2-wheeler market. By branding itself as neither a scooter nor a bike, the NAVI stands out from the crowd, just like how its fans try to do the same on a day-to-day basis.
New Segment
The NAVI has created a new segment for itself - A segment that will be largely looked upon by those new to 2-wheelers. It’s a revolutionary ‘new kind of ride’ providing unlimited possibilities & unmatched freedom. The fun 2-wheeler thus becomes way more accessible to a completely new group of customers.
Customisations
Along with its existing trendy looks, the NAVI also brings you a vibrant range of customised parts which can be picked individually. These cool accessories include a headlight guard, tank pads, seat covers and grab rails to name a few. This coupled with design themes that could go with the pastel shades of body colors only make the bike extremely attractive to look at.
Appeal
The millennial generation of India desires to be unique and the NAVI totally fits in with the aforementioned crowd. It will turn heads no matter where it goes. The quirky design and undeniable appeal make the NAVI stand out - Something in the true sense that the youth would love to own.
HMSI has nailed it with the NAVI. NAVI is fun to see, fun to ride & fun to create and India is loving it.
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