Royal Enfield Bullet 500, Thunderbird 500 No More?
- Jan 13, 2020
- Views : 15354
Royal Enfield has set a new sales record with its much-anticipated Classic 500 Pegasus limited edition model which went on sale on its website at 4PM on June 25. The Chennai-based bike manufacturer sold out all 250 units of the motorcycle earmarked for India in just 178 seconds. Royal Enfield had initially schedule the online sale for July 10, but due to the “overwhelming response” it garnered, the manufacturer’s website crashed. Priced at Rs 2.40 lakh (ex-showroom Delhi), the Pegasus 500 is the most expensive offering from the company to date.
The limited-edition motorcycle was sold on a first-come-first-serve basis. Limited to 1000 units worldwide, the Classic 500 Pegasus is inspired by the legendary ‘Flying Flea’, a lightweight tactical motorcycle used in World War II. It was known to be mobile enough to be carried over obstacles and could be air-dropped as well. However, its modern iteration is relatively elephantine. Despite sporting only visual changes, the motorcycle’s record sales speaks volumes about enthusiasts’ fervour for the brand.
The motorcycle gets vintage touches like the Pegasus emblem and stencilled numbers on the fuel tank, leather strap on the air filter box, a pair of canvas panniers and blacked out exhaust, rims, kickstart lever, pedals and headlight bezel. Mechanically, it is the same motorcycle as the regular Classic 500. Here’s Royal Enfield’s statement about the record sale:
Press Release:
Royal Enfield Limited Edition Classic 500 Pegasus motorcycles - gone in 178 seconds!
The online sale for 250 limited edition Classic 500 limited edition motorcycles concluded within 178 seconds on www.royalenfield.com/pegasus
The oldest motorcycle brand in continuous production, Royal Enfield, sold all 250 units of the limited edition Classic 500 Pegasus motorcycle on its website under three minutes, today.
Inspired by Royal Enfield’s World War motorcycle – the Flying Flea – only 250 units of the Classic Pegasus 500 were sold in India, making it a truly collectors item. Notably, only 1,000 units of the Pegasus Classic 500 will be sold globally, which assures buyers of exclusivity.
Speaking on the sale of the motorcycles in record time Mr. Rudratej (Rudy) Singh President Royal Enfield said “The sale for Pegasus motorcycles has shown the tremendous aspiration to own brand Royal Enfield once again. Beyond all expectations, the sale of 250 limited edition Pegasus motorcycles was concluded online in a record time of only 178 seconds! I congratulate all the customers who are now proud owners of the Classic Pegasus limited edition motorcycle and thank them for their support and patronage”
The 250 Royal Enfield Classic Pegasus 500 motorcycles were available on a first-come-first-serve basis. The sale opened at 4.00 PM IST on July 25, and all the bikes were booked and sold within the record time on www.royalenfield.com/pegasus.
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