Tata Motors launches Prima truck in Nepal

Homegrown automajor, Tata Motors, has launched four new next-generation Prima heavy commercial vehicles for the very first time in Nepal in association with Sipradi Trading Private Limited. This move comes as part of Tata Motors ongoing efforts in changing the scenario of the Nepalese truck market with robust products.

Tata Motors has introduced the Prima LX 2523.K truck in the tipper segment, whereas in the cargo segment, the company has introduced the Prima LX 2523.T, the Prima LX 3123.T and the Prima LX 4023.S trucks, all of which have different combinations of drivelines, thereby, meeting the end-user requirements for varied applications.

Commenting on the launch, RT Wasan, Head, International Business, Commercial Vehicles Business Unit, Tata Motors, said, “The launch of the Prima range in Nepal, is an important milestone in Tata Motors’ continued expansion in the Nepalese market and the SAARC region. As market leaders, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving the Nepalese customer competitive business advantages, with trusted credentials of the Tata Motors brand.”

The Tata Prima, according to the Indian automaker, has been built with technical inputs from across the world. The cab design has been built with inputs from Italy, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea and robotic weld line technology from Sweden,. This truck is, therefore, referred by Tata Motors as a 'World truck'.