The Ferrari Way : Special Coverage

Ferrari has been voted as the most powerful brand in the world according to Brand Finance and the company has set a strategic course for the way ahead. There is no doubting the fact that Ferrari is a rather special company and their outlook towards capitalizing on the brand is a unique case study in itself. After all, every minute 95 items featuring the prancing horse logo are sold worldwide and this number is set to rise. It's not just about the cars they make, but their very nature of functioning that exemplifies the aura that this amazing brand possesses and has resulted in the need for millions of people to associate themselves with the brand in one way or the other, whether it is a trip to Ferrari World, buying Ferrari merchandise or owning a Ferrari!