#Tiago11 contest winners meet Lionel Messi in Barcelona

Indian carmaker Tata Motors created a lot of buzz by roping in international football sensation, Lionel Messi last year as their global brand ambassador for their passenger vehicles.

Now, as a part of its #Tiago11 promotional campaign, Tata Motors took eleven lucky contest winners to meet Lionel Messi in Barcelona, Spain.

The contest was hosted by Tata Motors using their different social media platforms like Facebook and Twitter.

Tata also organized a “Geared for Great” campaign last month, in which the Tata Zest, Bolt and Tiago covered 25,000 kms around Tata’s test track in just 200 hours.

Tata launched its all-new offering, the Tiago, in the hatchback segment this year in April at a very competitive price tag of Rs. 3.20 lakh (ex-showroom Delhi). The diesel variants of the same are powered by an all-new 3-cylinder Revotorq 1.05-litre diesel engine which produces 70PS of power and 140Nm of torque. Powering the petrol variant is the same 1.2-litre Revotron unit as the Bolt, but minus the turbocharger. It churns out 85PS of max power along with 114Nm of peak torque.

The main USPs of the Tiago are its brilliant fuel economy and feature-loaded cabin. The petrol unit has an ARAI-rated fuel efficiency figure of 23.84kmpl whereas the diesel engine returns an ARAI-verified 27.28kmpl.

Tata has sold more than 3000 units of the same in the first month itself. Read more about it here.