Toyota Fortuner Sales Cross One Lakh Milestone In India

Toyota Kirloskar Motor Pvt. Ltd. has announced that they have sold over one lakh units of its premium SUV – the Toyota Fortuner - ever since the car was launched in India, i.e. back in 2009. Over the years, the SUV has consistently maintained its number one position in the segment. Recently, the Japenese carmaker launched the second-gen Fortuner at Rs 25.92 lakh (ex-showroom, New Delhi), which further contributed to its growth in the premium SUV segment across the country. 

Speaking about the milestone achieved, N. Raja, senior vice president, Toyota Kirloskar Motor stated, “Being able to serve more than one lakh happy customers in such a premium and competitive segment, is a huge achievement for us. This would not have been possible without the support of our customers who have appreciated the product so much". 

Apart from this, the company also stated in an official release that it has received 6000 bookings for the new Fortuner within the first few weeks of the SUV's launch. Toyota sold close to 2000 units of the new Fortuner in November, registering an 80 per cent growth compared to the same month last year. The response has been overwhelming for the company and it is already trying to clear the 5000 pending orders for the SUV as soon as possible.   

When the Fortuner was launched in 2009, the Ford Endeavour was its primary rival. The rivalry still exists and has only entered the new generation with the second generation Fortuner going up against the second generation Endeavour.