Toyota launches customization program for iQ clients in UK

Toyota Motors in the United Kingdom have managed to give its customers the option of affordability and uniqueness which is a feat very few have managed too date. The concept is that the iQ, as beautiful as it is on a whole, can be customised now to every individuals taste from the interior leather seating to the exterior with psychedelic colour schemes or simple checks or even strokes going across the car placed in unique positions or covered with unique designs.

Toyotas move in making this option available for the masses is a great move as not everyone can afford a bright red sports car that screams money and rich, but everyone would like to be unique and affordable at the same time. It just makes a lot of plain sense. Amazingly the concept has not been introduced in India yet, albeit would be great to see a couple of Tata Nanos running about town with fancy colour schemes, bring it!