Hero MotoCorp Opens Premia Store In New Delhi

Quick News Highlights:

- Hero MotoCorp has opened a Premia store in New Delhi

- It is the first Premia store in the country’s capital

- The network now consists of over 40 Premia stores in over 35 cities

Hero MotoCorp has expanded its premium dealership network called Premia to New Delhi with the inauguration of its first store in the nation’s capital. The Premia stores cater to customers interested in buying Hero MotoCorp’s premium two-wheelers like the Hero Mavrick 440, Hero Karizma XMR, Hero XPulse 200 4V, Hero XPulse 200T 4V, Hero Xtreme 160R 4V, the Vida V1 electric scooters and of course the Harley-Davidson X440.

Hero MotoCorp opened its first ever store in Calicut, Kerala in October 2024. The Premia dealerships are differentiated from regular Hero showrooms by the dark facade on the exterior and different display zones customized to reflect the nature of the two-wheelers displayed in each one of them. The manufacturer has been working on setting up a premium dealership network since the launches of vehicles like the Hero Karizma XMR and the Harley-Davidson X440 and now the network consists of over 40 such stores in over 35 cities. 

The manufacturer has been launching more performance-oriented or bigger capacity motorcycles for the past couple of years and a dealership like the Premia differentiates the approach taken by it towards these models compared to the others. The Harley-Davidson X440, the first offering from the joint partnership between Hero and Harley-Davidson, is also available for sale in Premia stores and this helps the American manufacturer reach customers it wouldn’t have been able to otherwise due to much fewer dealerships across the country. Accessories and merchandise from Harley-Davidson and Hero MotoCorp are available in the Premia stores.