Kogo Partners With Jawa For ‘The Million Trails Project’

Kogo is a Delhi-based app startup, which deals with automated AI-enabled documenting of travels using a combination of an app and an electronic device called KogoBot. Recently, we caught up with its CEO, Raj K Gopalakrishnan, to get an insight into the app and the bot. Read all about it.

Also Read: EXCLUSIVE: Jawa And Jawa Forty Two BS6 Variants Coming Soon

Now, the startup has commenced a new initiative called ‘The Million Trails Project’ with an aim to document 10 lakh km of trails in the form of 5,000 stories with 50 influencers in a year in the country. And for the first three lakh km, the brand has partnered with Jawa Motorcycles. With this initiative, Kogo will be able to spread awareness about its upcoming product not only using the influencers’ fan base, but also through Jawa enthusiasts. Here’s the brand’s press release regarding the initiative:

Press Release

KOGO launches THE MILLION TRAILS PROJECT

JAWA Motorcycle partners with KOGO to map 3,00,000 kms across India

National, 22th January, 2020: KOGO, an automated storytelling platform for road travel, has launched THE MILLION TRAILS PROJECT (MTP), with an aim to capture one million roadtrips and trails across the globe. In India, KOGO is capturing 10 lakh kms of those trails in the form of 5000 stories with 50 influencers in 1 year. The content of this program will enable deep discovery and exploration at an unprecedented level. The influncer will create rich travel content including maps, videos, photos, social stories, points of interest, food, culture and accommodation. The million trails project is got flagged off from the Forever Riders Meet 2020 in Khopoli. JAWA Motorcycle Company has partnered with KOGO to cover 3,00,000 kms of the trails across India as part of the project using JAWA motorcycles, riders and enthusiasts.

Mr Ashish Singh Joshi, CEO, Classic Legends Pvt. Ltd. commented on the association, “We are excited to partner with KOGO under the Jawa Nomads program to map more than 300,000 kms of trails across India. With select 50 passionate travellers we look forward to bringing together the next level of experience for our customers. This initiative will serve as an enabler for the Jawa Kommuniti to discover new routes, find fellow riders and go out and explore on their Jawa motorcycles.”

Speaking on the association Mr Raj K Gopalakrishnan, CEO, KOGO Tech Labs said, “We are proud to collaborate with an iconic brand like JAWA and appreciate their trust in us. The Million Trails Project is designed to open the floodgates of content, discovery and exploration. This association is a key step in that direction.”

With a very clear brand promise “YOU TRAVEL. KOGO TELLS THE STORY”, the platform uses a combination of a smart app and a device. KOGO’s core layer is an AI powered storytelling engine that automatically writes amazing travel stories enabling travel discovery and enhanced experiences. The AI powered KogoAPP™ along with the sensor-rich KogoBOT™ records where you go and converts it into unique travel stories that can be easily edited, shared and discovered anytime, anywhere.