Here’s How Royal Enfield Performed In April
- May 24, 2021
- Views : 23368
The Hero Passion Pro starts from a pretty affordable Rs 67,400 (ex-showroom Delhi). Until recently, the Royal Enfield Classic 350 started at Rs 1.64 lakh, with all the dual-channel ABS versions costing upwards of Rs 1.71 lakh. And yet, somehow, the Classic outsold the Passion Pro in January. With this sort of pulling power, Royal Enfield can afford to increase the prices of the Classic without worrying too much about a dent in sales figures, and that’s exactly what it has done.
Variant/Colour |
Old Price |
New Price |
Difference |
Single-channel ABS |
Rs. 1,63,561 |
Rs.1,67,235 |
Rs. 3,674 |
Dual-channel ABS, Classic Black |
Rs 1,71,570 |
Rs 1,75,405 |
Rs 3,835 |
Dual-channel ABS, Gunmetal Grey |
Rs 1,85,252 (Alloy) Rs 1,73,422 (Spoke) |
Rs 1,89,359 (Alloy) Rs 1,77,294 (Spoke) |
Rs 4,107 (Alloy) Rs 3,872 (Spoke) |
Dual-channel ABS, Signals edition (AIrborne Blue & Stormrider Sand) |
Rs 1,81,901 (Airborne Blue) Rs 1,81,862 (Stormrider Sand) |
Rs 1,85,902 (Both colour variants) |
Rs 4,001 (Airborne Blue) Rs 4,010 (Stormrider Sand) |
Dual-channel ABS, Stealth Black & Chrome Black |
Rs 1,88,346 |
Rs 1,92,608 |
Rs 4,262 |
Dual-Channel ABS, Orange Ember & Metallo Silver |
Rs 1,85,252 |
Rs 1,89,359 |
Rs 4,307 |
For the second time in as many months, RE has hiked prices across the Classic 350 range. Last month, the bike managed to get away with increments in the range of Rs 2,000, but this time, prices are up by around Rs 4,000. It’s worth noting that this bike got dearer by around Rs 11,000 to Rs 13,000 at the time of its BS6 launch last year, and has only been getting more and more expensive ever since. Heck, at Rs 1,92,608, the range-topping Stealth Black version of the Classic 350 is only around Rs 1,000 more affordable than the Meteor 350 in its range-topping Supernova variant!
Is Royal Enfield pushing its luck a little too far? Will this finally be the straw that breaks the camel’s back? Well, with the sort of cult following that the Classic has built over the years, it’s hard to see sales numbers dipping anytime soon. That being said, the Classic is facing ever more competition with each passing day, and if RE keeps going like this, it could soon price the bike out of reach of many buyers, so it needs to be mindful of how it plays its cards from this point on. It will be interesting to observe the Classic’s sales figures and pricing trend over the next few months.
If you’re tired of hearing about the weary old Classic and looking for some fresh Royal Enfield news instead, here’s everything you need to know about the updated 2021 Himalayan. Oh, and the Hunter 350 has just been spied once again, revealing some very interesting details.
Here’s How Royal Enfield Performed In April
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