Royal Enfield Registers Best Ever Monthly Sales

April proved to be another successful month for Royal Enfield as domestic sales stood at 58,564 units. It was the highest monthly sales for iconic Indian bikemaker in the domestic market while exports stood at 1,578 units. Combined sales figure crossed 60,000 units for the first time in the companies history. RE registered a massive growth of 25 per cent with respect to sales in corresponding year and it remains among the fastest growing two-wheeler manufacturers in India. Also Read: RE Thunderbird 350 vs Bajaj Dominar

Royal Enfield’s success can be attributed to the retro-styled Classic range of motorcycles which has been very popular among Indian bikers. The Classic series register sales close to 40,000 units with the 350cc variant compromising of the lions share. The Thunderbird 350 and Thunderbird 500 remains among the most popular cruiser motorcycles to be sold in India. Though, we must add that the Royal Enfield Himalayan and the Continental GT have struggled to post decent sales figure especially the later. RE is also working on developing a parallel-twin cylinder motorcycle with a rumoured displacement of 700cc, the upcoming Royal Enfield twin-cylinder has been spotted testing in India and Europe. It is most likely to be unveiled at the 2017 EICMA motorcycle show later this year with a probable India launch in early 2018. 

Royal Enfield also has set up a direct distribution subsidiary in Brazil headquartered in Sao Paulo as it plans to expand its footprint globally. It also has launched a new flagship store in Sao Paulo and announced that the newly-formed subsidiary - Royal Enfield Brazil - will be selling to dealers, as well as conduct all front end development and support activities such as marketing and after sales in the country. Royal Enfield’s first direct distribution subsidiary outside India was set up in North America, Royal Enfield North America (RENA) which commenced operations in 2015.