Top 5 Interesting Car Reveals In 2022

Visiting an automotive launch or unveiling event has its own set of perks. These events need mega sets and props depending on the theme for the unveiling. However, while most events have shifted focus to online platforms post Covid, car events are still physical events as we journos get to experience the car soon after its reveal.

Obviously, manufacturers try to make as much noise as possible in unveiling events to make the best first impression possible. And while we have attended N number of events, these five saw carmakers going out of their way. 

Mercedes-AMG EQS - Hanging From The Roof

Swipe to 27:22 to see the unveiling. 

Mercedes was taking the wraps off its second EV for the country, the AMG EQS, and the way the car was particularly unveiled was out of the world. Imagine seeing a car costing nearly Rs 2.5 crore and seeing it hanging from the ceiling while the curtains were unveiled.It was a visual treat to see, at the least. Impressive, Mercedes!

Mahindra Scorpio N - Tackling An Offroad Route Projected On Screen

Swipe to 1:26:20 to see the unveiling. 

The first hour of Mahindra Scorpio N’s unveiling was like sitting in an engineering class, with R Velusamy, VP of Mahindra Rise, explaining to the media folks about the tiniest of details. But once the time came to unveil the car, the Scorpio was brought onto the stage from the air with the ramp tilting in various angles, while the vehicle was tackling an off-road route projected on the screen. Speaking of which, we put the Scorpio N through its pace off the beaten track against the Thar and you can read about it here. 

Jeep Grand Cherokee - Breaking Through A Glass Wall 

When the first-ever Grand Cherokee was revealed to the world, Jeep drove it through a glass door to show its tough-as-nails build. The American SUV manufacturer did the exact same thing when it was launching the latest iteration of the SUV in the country. Clearly, if you’re a Jeep enthusiast, this unveiling would have taken you back through time. 

BMW iX and i4 - Stunt Shows And Drifts

There’s no doubt that BMWs are insanely fun to drive, and there are a handful who love sliding its tail around. And guess what? During the launch of BMW’s i4 and iX SUVs, the German marque offered us some tasty donuts and stunt shows! Obviously, a professional was behind the wheel. But still this had all the elements to satisfy the petrolhead in you. Memorable, this one was. 

Hyundai Ioniq 5 - Making An Impression 

Hyundai’s are one of the best when it comes to making an impression with their first unveils. For example, the Venue. It was unveiled on a ship in the middle of the ocean, stating it’s the ‘Venue’ for the unveiling. And for the Ioniq 5, the carmaker introduced the EV with a splash at the iconic Gateway Of India in Mumbai. This is clever marketing, and a handful of the public would have also witnessed the noise in what is one of the most bustling places in Mumbai. 

We bet a handful of you, after reading this article, might be dreaming of how fancy a life these automotive journalists must be living. Well, that’s a story for another day.